Localscope app augmented reality 2016 android#
With mobiles becoming advanced, sensors through AR applications, financial firms can generate direct benefits for consumers, businesses as well as workers.Īugmented reality technology with smartphones is drawing a lot of attention these days By using specialized software, users can turn their iPhone, Android or other smartphones into a virtual heads up display.Īll a user has to do is point his phone’s camera at any point/location/building and the relevant information is displayed on the phone’s screen as graphics. There is an ever-growing user base for location-based services and presents a huge opportunity for financial institutions. Financial transactions are increasingly being executed through mobile devices. What benefits can financial institutions derive from adopting AR?Īugmented reality can benefit financial services which are embracing the mobile and social media revolution.
The basic scheme of augmented reality is to overlay graphics, audio and other sense enhancements over a real-world environment in real-time. this is actually considered to be the opposite of virtual reality, wherein people involve themselves to an extent that they exceed the boundaries of physical reality and have got nothing to do with real world events. For example, telecasting a cricket match with live scores, images etc. Augmented reality is a direct or indirect representation of physical, real-world surroundings whose components are enlarged by system-generated sound, video, graphics, etc. In financial services, augmented reality has not been able to make much headway but the time is ripe for companies to leverage augmented reality technologies to deliver cutting-edge solutions to customers.Īugmented reality, in simple terms, is the use of diverse #technology to enhance and improve our view of the real world. The real estate and the advertising industries have been quick to embrace augmented reality applications to improve sales and customer outreach. the retail industry has seen a spurt of development around augmented reality with Tesco being at the forefront. Recently, Google’s project Glass, which is developing an augmented reality head-mounted device (HMD), has made the tech world sit up and take notice.
Localscope app augmented reality 2016 movie#
Who would believe that Steven Spielberg’s high-tech futuristic shopping mall concept in the movie Minority Report, where Tom Cruise’s character is confronted with digital signs that call out his name when he passes them, would one day be brought to the real world by NEC and IBM, who are separately developing facial recognition advertising billboards. Augmented Reality (AR) in Financial Services
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